![]() Today, Vaude is one of the most ecologically-conscious brands in cycling - the products are manufactured in environmentally friendly ways, the company is a partner of the DAV (German Mountaineering Council) and WWF and has committed itself to numerous projects that help protect the environment.īobshop offers a range of Vaude products, such as cycling jerseys, cycling pants and wind jackets, cycling vests, gloves, thermal jackets or MTB and touring shoes, not forgetting the reliable Vaude backpacks. It was just a matter of time until Vaude would develop its own bike wear line. It soon became the most renowned brand for outdoor activities and mountaineering. The company was founded in 1974 in the Lake Constance district in Germany. I want to empower women of all colors, ethnicities, nationalities, walks of life, and all beginnings to believe in them self and know their worth as people, while leaving their mark on the world.Bike wear and expertise from Germany - VAUDE! Vaude, to me, is a word of power and strength through struggles or times of despair. I want to use the name “Vaude” as a symbol of hope and uncompromising tenacity in a world where we don’t always feel welcome. Outright racism during the Vaudeville era of entertainment is real and I don’t want to forget or undermine what people of color went through during those times. Unfortunately, the word Vaude can be associated with a time period in American history where minorities were not treated fairly. In my mind, it is a reflection of her, a derivative of a woman who loved with her whole heart. I chose the name Vaude to pay homage to my Great Aunt, but in a non-gendered way. I loved visiting with my Aunt Vaudia when I was younger, because she taught me so many life lessons in the short amounts of time we spent together. She married once, divorced, and never had children. In her youth, she was a school teacher for the deaf, as she was also born deaf. She took many cruises, went to different countries, and never let anything stand in her way of doing what she loved. ![]() I remember looking at albums when I was just a child, filled with hundreds of photos from when she traveled the world by herself. Vaudia was full of life, had a great sense of humor, and never stopped smiling even when she was facing her illnesses towards the end of her life. I only knew her for the last 23 years of her life before she passed away in 2015. My maternal grandmother’s sister, whose name was Vaudia Fern Kendrick, was a woman of many strengths. She showed me that no matter where you were planted, the struggles you faced, and even through being completely alone, you can accomplish so much. A woman who truly gave me hope, wisdom, and showed me that anything is possible if you want it enough. “When deciding on the name of the company, I kept going back to the one person I wanted to commemorate who changed my life. What does the word “Vaude” mean and where did it come from? In 2019, she knew right away she wanted to combine her passion for beauty, the art of transformation, women’s empowerment, and experience in hand-picking products to create a curated line of modern lash supplies for lash artists everywhere. Kayla began her lashing career in late 2017, going through the inevitable trials of trying products, brands, and tools that matched her need of precision and quality. It was July 2016 where she began her Esthetics program at Central Oklahoma College in Oklahoma City, and the eventual licensing from the State Board of Cosmetology and Barbering in June 2017. She then would go on to work as a freelance makeup artist (from the years 2012-2017). This slowly led into exploring the makeup industry where Miss Joy would begin including makeup applications in portrait photography sessions with women. It started with Kayla spending 12 years in the photography industry as a freelance artist from the years 2004-2016. The journey to Vaude Lashes did not start with lashing. ![]() Vaude Lashes LLC was born in the year 2020, created by Kayla Joy, a lash artist and esthetician in Oklahoma City, Oklahoma.
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